On Tuesday, May 14, 2024, the Tunnel to Towers Foundation, in alliance with PBR (the Professional Bull Riders), hosted the latest installment in their Never Forget Concert series at Billy Bob’s Texas in Fort Worth. The concert was concurrent with the 2024 PBR World Finals: Unleash the Beast.

The concert was headlined by GRAMMY-nominated singer, rapper, and songwriter Jelly Roll, who joined the Tunnel to Towers mission in 2023. Jelly Roll was also accompanied by special surprise guests, who he hand-selected for the occasion, including the likes of Noah Kahan, Shaboozey, and Lainey Wilson.

In addition to incredible musical performances, concertgoers were able to attend a special meet-and-greet with the bulls of PBR inside the Billy Bob’s rodeo arena in a celebration of the organization’s animal athletes. The meet-and-greet was powered by UB Bucking Co., whose roster of bulls includes the likes of UTZ BesTex Legend, UTZ BesTex Smokestack, Bandito Bug, and more.

Proceeds from ticket sales benefitted the Tunnel to Towers Homeless Veteran Program, which provides housing and supportive services as part of its goal to eradicate veteran homelessness in the United States.

For more information on the Tunnel to Towers Foundation’s Homeless Veteran Program, please visit T2T.org.

For more information about the PBR World Finals, please visit PBR.com/WorldFinals.