Honoring the legacy of his father, FDNY Battalion Chief Orio Palmer, is Keith Palmer’s motivation for raising funds for the Tunnel to Towers Foundation. Orio Palmer, a 20-year veteran of the FDNY, was one of 343 firefighters who perished on September 11, 2001. Keith is overwhelmed by the outpouring of support and generosity that raising funds in his father’s name has resulted in. Through the generosity of friends, friends of friends, family, acquaintances, and complete strangers, Keith is extremely proud of the fact that Team Orio has raised over $20,000 for the Foundation since it began fundraising!
Use of social media, mainly Facebook, has been the key to Keith’s success. The following are some of his strategies:
Make a great case for fundraising. Tell people why you’re passionate about the cause!
Post regularly, but do not be overbearing. Post once or twice a week in the months leading up to the event, and post more frequently in days leading up the event.
Make it as easy as possible for people to sign up/donate. Provide instructions whenever possible. The fewer steps, the better.
Encourage people to share the donation link to create a considerably larger network of people.
Create some healthy competition among your team of fundraisers.
Keep it fun!